Colin thinks that in these few years China's sports industry Adidas Ultra Boost and sports culture developed in a rapid speed. China's sports industry grew up in a rate of 20% in 2010. The industry has brought a value of more than 30 billion dollars. Eighty percent of them came from the sales of sporting goods. It is obvious that Chinese people get more income and they begin to look for new and interesting leisure activities. More and more people choose sports and fitness as the important parts of their lives. In China, Adidas makes a five-year strategy for more profits and interests. He indicates that China will develop more in the near future. So, Adidas Company plans to get a sale of more than a hundred million Euro.

Adidas's performance of 2010 was shown on 2nd, March 2011. In this year, the sale of Adidas reached one billion Euros and it had a growth of 3%. Moreover, the sales of other five markets also increased. In 2010, Adidas Company got a total sales of 12 billion Euros and it increased 15%. The sales are better than they expected. They predicted that Adidas Shoes Women the sales would increase by 10%. The gross profit of Adidas Company was 47.8% in 2010, and it increased by 2.4%. There are many official explanations of the increase of gross profit. For instance, Adidas Company decreased the discounts, increased high-profit retail trade or lowered the cost.Colin thinks that by the end of 2015 Adidas Company will reach the growth rate of 15% Adidas Shoes For Men to 20% in Chinese market.

We will be very happy to see this classic design could be revived in 2012 European Championship with such creative and avant-garde way.After 2 years of development, Adidas Tango 12 went through a lot of strict tests, including the practical tests of club level professional players and amateurs from 8 different countries' national teams, and myriad quantitative lab tests. The testing outcomes manifested that Adidas Tango 12 absolutely achieved and exceeded the various elements formulated by FIFA, Accepting the strictest tests and estimates, throughout history. The head officer of Adidas showed that being merged our manufacturing experiences for ages, Tango 12 is our crystallization under a large number of tests from payers and labs.

Being tested most times by the Adidas Yeezy toughest testing ways, it will be the best qualified Adidas football.Adidas Tango 12 will be officially used in the national stadium of Warsaw Poland on June 8th, which is the first match of 2012 European Championship. All competing countries could get 30 official match balls for practicing and competition on December 5th, 2011, that is, six months before 2012 European Championship.No one could do better than Adidas in the area of producing experience , because it began to make footballs since the year of 1963. Tango 12 is the 11th official game ball for European Championship designed by Adidas.Ashley Yang: "I have played this ball. When I was passing the ball, I felt the ball's flying path is very accurate.

In fact, the competition between Nike and Adidas has expanded from football area to business area.Nike products takes up the baseball area in college before the beginning of World Cup with players or athletes in 52 of the 65 teams in the 2010 NCAA March Madness wearing Nike shoes. Yet like these words in its slogan, "just do it", Nike Company also expected to turn its way to football field and has a try. Then during a long period, Nike Company is making preparation for the releasing of its football shoes. This can be said to be the symbol of the beginning of competition between Nike and Adidas. According to the reports, in order to sell its core brand soccer gear and equipment in 2008, Nike Company invested into the advertisement with $1.7 billion.

And its opponent from German also made an investment of $1.6 billon which was calculated by the current dollar-euro exchange rate. However, Adidas Adidas Originals Ultra Boost has signed contracts with twelve out of the thirty-two teams to support them to compete in the World Cup that year despite of the fact that Nike Company has won many sponsorships deals. Such a high number is beyond any other company.Adidas seems to be more active at the very start. However, Nike Company proves to be the biggest winner in the business area after the Nike Mercurial Vapor for 2010 World Cup is listed. The doctors of the reports found that Nike Company often made experiments on its Mercurial Vapor by carrying out researches for a long time.